Raphael Valenti
Senior Copywriter 

  1. Don't Look Away
  2. The Fruit PillBox
  3. Beck's Frequency
  4. Netflix Love-Line
  5. Beck's Starter Pack
  6. Nubank Business
  7. Narcos Hunt on the News
  8. KFC Wedding
  9. OMEN Gamefulness
  10. Google Search Local
  11. I'm Sorry




Usher x Tidal Don't Look Away
The world’s first music video that demands your attention

While social injustice and racial profiling keep taking lives, society keeps looking away.

For the launch of recording artist Usher's new song 'Chains', an anthem advocating for unarmed victims of violence, we created a an interactive site using face recognition technology.

When fans visit chains.tidal.com, they must hold the gaze of victims of social injustice to hear the track. If the viewer looks away, the music stops - demanding that they face the problem as the first step towards change.

AKQA São Paulo
Diego Machado, Hugo Veiga
Creative Directors:
Renato Zandoná
Art Director:
Augusto Antunes
Raphael Valenti
Logo design:
Mario Niveo

©RaphaValentiSenior CopywriterSão Paulo 2024