Google Search Local
Showing product funcionalities in a fun - and effective - way
2019
In 2019, we've created a campaign for Google that leverage viral videos and memes - alongside some produced by us for the the campaign in the same vein - to show how their Seach Local product worked.
The "Kids" spot was 4th most effective spot in the world in 2019, according to Kantar in its Creative Effectiveness Awards.
The campaign was also a finalist for Brazil's YouTube Creative Works awards that recgonizes works that bridge the gap between effectiveness and creativity.
Agency: AKQA São Paulo
ECD: Diego Machado
Copywriters: Flávio Tama, Felipe Autran, Raphael Valenti
Art Director: Daniel Kalil, Thiago Barbieri, Thiago Ataíde
Director: Quico Meirelles
Production Company: O2