raphael valenti is a brazilian creative director at wieden+kennedy são paulo, snl die-hard fan and maker of carnival blocos for 10,000 people.
About
I got into copywriting at age 9, when my mom made me write personalized thank-you notes to everyone who brought me a birthday gift. Fair warning: the policy still stands. So, your move.
At 14 came my first long copy: a letter convincing my club’s board to turn my already-paid gym registration into boxing classes. I quit both. I stuck with advertising.
After 14+ years with agencies and clients in Brazil, Australia, China and the US, I’m now a Creative Director at Wieden+Kennedy São Paulo. The work I’ve been part of has won 7 Cannes Lions and 3 D&AD Pencils, which my mom uses to impress distant relatives. Sweet or embarrassing, depending on the day.
My process runs on an unhealthy love of SNL. I once taped over my 7th-grade graduation video to record Norm Macdonald’s Weekend Update, and I’ve been chasing ideas with that energy ever since: funny, unexpected, and hopefully impossible to ignore.
Off the clock, I throw carnival street parties for 10,000 people and hold unreasonable standards for cilantro. Here’s me having a blast on Brazil’s TV.
Now
Creative Director
Wieden+Kennedy São Paulo
Before
Associate Creative Director, LePub
Senior Copywriter: Nubank, David Miami, AKQA São Paulo, Wieden+Kennedy Shanghai, Ogilvy Sydney, VML Sydney, Wieden+Kennedy São Paulo, AlmapBBDO
Freelance: AKQA, Droga5, BLKJ Havas, willbank
São Paulo → Sydney → Shanghai → São Paulo → Miami → São Paulo
Contact
rapha.valenti@gmail.com
+55 11 93081-5909