Olá, Hello, 你好


São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo


Creative Director
Wieden + Kennedy SP (currently)


Associate Creative Director
LePub

Senior Copywriter 
Freelance (AKQA, Droga5, BLKJ Havas, willbank)
Nubank 
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai 
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO


I'm a 34 year-old award winning brazilian creative director and a big Saturday Night Live fan, currently working as CD @ Wieden+Kennedy

My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

As a SNL die hard fan (I once used my graduation tape to record the reruns), I approach advertising as my own Studio 8H, concepting ideias that can sell a brand always with a little bit of fun (and truth).

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.

Awards

Cannes Lions
2 Gold
1 Silver
3 Bronze
1 Titanium Shortlist

D&AD
2 Graphite Pencil
1 Wood Pencil

One Show
1 Gold
1 Silver
1 Merit

CLIO Awards
2 Gold,
2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
2 Bronze

AdStars
Grand Prix
3 Gold
3 Silver
2 Bronze
1 Crystal 

4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.

©RaphaValentiSenior CopywriterSão Paulo 2024