Can gaming make you smarter?

My mom always said no, but according to scientists, it does: gaming can improve your focus, stamina and responsiveness. Ouch, mom.

So we made a tongue-in-cheek campaign joining two things I love: gaming and poking fun at the mindfulness hype. If gaming makes you better, it’s basically mindfulness. Welcome to gamefulness.

Across three 30” spots, The Masters train gamers at the Gamer Training Institute. Expect glowing brains and human pyramids. No gamefulness campaign is complete without them.