Raphael Valenti
Senior Copywriter 

  1. Don't Look Away
  2. The Fruit PillBox
  3. Beck's Frequency
  4. Netflix Love-Line
  5. Beck's Starter Pack
  6. Nubank Business
  7. Narcos Hunt on the News
  8. KFC Wedding
  9. OMEN Gamefulness
  10. Google Search Local
  11. I'm Sorry



Netflix Narcos Season 02
Making people relive Pablo Escobar escape

The only thing better than watching a good TV series, is being able to live that story Too philosophical? Hopefully the next paragraph will make sense.

To launch Narcos Season 2, we didn’t make a campaign. We made it national news.

We got newspapers, magazines and TV networks to re-publish and re-broadcast their ‘92 news about Pablo Escobar’s escape, making a lot of people re-live history and experience the dangers of having Pablo Escobar free again.

AKQA São Paulo
Diego Machado, Hugo Veiga
Creative Directors:
Renato Zandoná
Art Director:
Augusto Antunes
Raphael Valenti

©RaphaValentiSenior CopywriterSão Paulo 2024