Raphael Valenti
Senior Copywriter 

1. Don't Look Away
2. The Fruit PillBox
   
3. Beck's Frequency
4. Netflix Love-Line
5. Beck's Starter Pack
6. Nubank Business
7. Narcos Hunt on the News
8. KFC Wedding
9. OMEN Gamefulness
10. Google Search Local
11. I'm Sorry
    

About

rapha.valenti@gmail.com
+5511930815909

Netflix Netflix Love-Line
Don't cheat, call Netflix Love-Line2017
Netflix cheating is a real problem. According to a study - and you know that “study” means the real deal - 46% of streaming couples had “cheated” their loved ones by watching a series ahead of them. That behaviour had to be stopped. Well, kinda.

On Brazil’s Valentine's Day, we launched Netflix Loveline, a hotline number to fight Netflix cheating. After picking a series episode or a film, and a sexy woman's voice or a sexy man's voice, callers got a short synopsis whispered in their ears. All without their significant other knowing about it.

In the first 48 hours, the service received almost 100k calls and faith in love was restored. Well, kinda.





PROMOTIONAL VIDEO





INTRO



AUDIO SAMPLES









Credits:
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes
Copywriter: Raphael Valenti, Giulio Beloto

©RaphaValentiSenior CopywriterSão Paulo 2024

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