Don't cheat, call Netflix Love-Line

Netflix cheating is a real problem. According to a study - and you know that “study” means the real deal - 46% of streaming couples had “cheated” their loved ones by watching a series ahead of them. That behaviour had to be stopped. Well, kinda.

On Brazil’s Valentine's Day, we launched Netflix Love-Line, a hotline number to fight Netflix cheating. After picking a series episode or a film, and a sexy woman's voice or a sexy man's voice, callers got a short synopsis whispered in their ears. All without their significant other knowing about it.

In the first 48 hours, the service received almost 100k calls and faith in love was restored. Well, kinda.