Raphael Valenti
Senior Copywriter 

  1. Don't Look Away
  2. The Fruit PillBox
  3. Beck's Frequency
  4. Netflix Love-Line
  5. Beck's Starter Pack
  6. Nubank Business
  7. Narcos Hunt on the News
  8. KFC Wedding
  9. OMEN Gamefulness
  10. Google Search Local
  11. I'm Sorry



I'm Sorry
A film about people glued to their phones

I spent years frustratingly trying to avoid not bumping into people looking at their phones. It was hard work and more and more people kept appearing with those damn phone.

And if you cannot defeat them, make a video criticizing their behaviour? Isn’t that what they say?

I decided to walk around some of Sydney’s busiest streets with a camera on my chest. Playing the part of “lost tourist with a camera strangely on the chest”, I purposely kept bumping into people that were using their phones. And too busy to notice a 5’11, 250 pounds Brazilian guy.

”I’m Sorry” is the result of 3 weeks of filming and over 100 bumps.

©RaphaValentiSenior CopywriterSão Paulo 2024