Heineken Streaming Bars
2017The first bar that opens whenever you pause a show on Netflix
In 2024, Netflix Brazil launched Gen Z’s worst nightmare: Pause Ads. Which means that whenever people paused a series or a movie on the streaming service, they had to watch advertising. So, we turned a Netflix problem into a Heineken solution.
Welcome to Heineken Streaming Bars, the first bars inside Netflix that open whenever you pause a show.
We transformed the Netflix Pause Ad media format into an interactive bar with 500+ tailored interactions to order a fresh Heineken on trending shows.
And in partnership with iFood, the biggest delivery app in Latin America, people's orders arrived in under 10 minutes.
Credits:
Agency: LePub São Paulo
CCO: Felipe Cury
ECD: Greg Kickow, Rafael Alves
Creative Directors: Yan Prado, Leone Damião
Associate Creative Director: Raphael Valenti, Leandro Valente
Art Director: Samoel Junqueira
Copywriter: Victor Sotero
Director: Guilherme Nasser
Production Company: Moonheist