Betano Cristián Riquelme
Making confidence go from TV to the real world.
2025

When you feel confident, you feel like you can do anything: from launching a new fragrance called Eau de Confianza to competing in a bodybuilding tournament.


HERO FILM




SOCIAL FILMS


Printer




Coffee

     


Interview





Credits:
Agency:
Wieden + Kennedy São Paulo
GCD:
José Ferraz, Felipe Paiva
Creative Directors:
Raphael Valenti
Art Director:
Jhonny Quinto
Copywriter:
Luan Alves
Director: MIG
Production Company: Seiva
©RaphaValentiCreative DirectorSão Paulo 2025