Betano Que Locura Ser de Ríver
Can gaming make you smarter?
2025

“Qué locura ser de River” is Betano’s first campaign announcing its new sponsorship of River Plate, celebrating the wildest and most authentic River fans across Buenos Aires.





       


     


       


Credits:
Agency: Wieden +
Kennedy São Paulo
ECD: Rodrigo Jatene
GCD: José Ferraz, Felipe Paiva
Creative Directors: Raphael Valenti, Caio Muratore, Mathias Harbek, Yago Fandino
Copywriters: Andres Borja
Art Director: Enzo Ciucci, Wander  Tosta, Guilherme Pinho

Director: Hernán Corera and Fran Maziotti
Production Company: Stink & Mama Hungara

©RaphaValentiCreative DirectorSão Paulo 2025