Beck's Beck's Frequency
A sound frequency that makes the flavor of any beer taste more bitter2020
Studies from Harvard and Oxford University shows that it’s possible to alter the perception of taste through sound.
Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavor.
In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to when you don't have any Beck's around.
CASE STUDY
SOCIAL EXPERIMENT
Credits:
Agency: AKQA São Paulo
CCO: Diego Machado, Hugo Veiga
ECD: Renato Zandoná
ACD: Christiano Velluntini
Art Director: Camila Shoji, Thiago Barbieri
Copywriter: Felipe Autran, Raphael Valenti
3D Production Company: Beeld
Production Company: Seiva
Director: Gotacx
Audio Company: Hefty