Raphael Valenti
Senior Copywriter 

  1. Don't Look Away
  2. The Fruit PillBox
  3. Beck's Frequency
  4. Netflix Love-Line
  5. Beck's Starter Pack
  6. Nubank Business
  7. Narcos Hunt on the News
  8. KFC Wedding
  9. OMEN Gamefulness
  10. Google Search Local
  11. I'm Sorry



Olá, Hello, 你好

São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo

Freelance (AKQA, Droga5, willbank)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo

I'm a 33 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working as Independent Senior Copywriter

My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun.

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.


Cannes Lions
2 Gold
1 Silver
3 Bronze
1 Titanium Shortlist

2 Graphite Pencil
1 Wood Pencil

One Show
1 Gold
1 Silver
1 Merit

CLIO Awards
2 Gold,
2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
2 Bronze

Grand Prix
3 Gold
3 Silver
2 Bronze
1 Crystal 

4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.

©RaphaValentiSenior CopywriterSão Paulo 2024