Raphael Valenti
Creative Director (CW)

  1. Don't Look Away
  2. Heineken Streaming Bars
  3. Beck's Frequency
  4. Nike Joga Solto
  5. Nike Uruguay
  6. Confia Y Dale
  7. River Plate
  8. The Fruit PillBox
  9. Netflix Love-Line
  10. Beck's Starter Pack
  11. Nubank Business
  12. Narcos Hunt on the News
  13. KFC Wedding
  14. OMEN Gamefulness
  15. I'm Sorry

About

rapha.valenti@gmail.com
+5511930815909

Nike Uruguay The Unfriendly Pennant
2023A friendly match that was everything but friendly before the opening whistle


Uruguay is the smallest nation to ever win a World Cup. A legacy built on grit. On turning every match into a battle. To translate that, Uruguay took the oldest friendly ritual known to football and broke it. So while every match begins with a pennant exchange, theirs began with a warning.









   

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Credits:
Agency: Wieden + Kennedy São Paulo
Group Creative Director: José Ferraz, Felipe Paiva
Creative Director: Gabriel Marcatto, Raphael Valenti
Copywriter: Gustavo Moraes
Art Director: Wander Tosta, Felipe Melo, Jhonny Quinto
@RaphaValentiCreative Director @ Wieden + KennedySão Paulo - 2026
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