Heineken The Loudest Playlist
2024A real-time playlist to settle fandoms' battle once and for all.
During Rock in Rio, Brazil's biggest music festival, we've installed decibel meters across the festival grounds to capture, in real time, the intensity of audience reactions during each artist's performance. The songs that generated the loudest responses were automatically added in real time to The Loudest Playlist, an exclusive Spotify playlist updated daily throughout the festival.
The result was a new way to capture the energy of live music and turn it into a shareable experience that lived far beyond the venue, settling fandom disputes once and (maybe) for all.
Awards:
Silver at Effie Latam
Credits:
Agency: LePub São Paulo
CCO: Felipe Cury
ECD: Greg Kickow, Rafael Alves
Creative Directors: Yan Prado, Leone Damião
Associate Creative Director: Raphael Valenti, Leandro Valente