I'm a 32 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working as Freelance Senior Copywriter
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São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo
My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.
I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun in it.
In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.
Info:
rapha.valenti@gmail.com+5511 930815909
Medium
Experience:
Freelance
Nubank (Brazil’s 4th biggest bank)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO
Awards:
BECK’S | BECK’S FREQUENCY
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
Graphite Pencil
AdStars
2 Gold
1 Silver
BECK’S | STARTER PACK
AdStars
1 Bronze
1 Crystal
TIDAL X USHER | DON’T LOOK AWAY
Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists
D&AD
1 Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Awards
2 Gold, 2 Silver
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
GOOGLE | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.
NETFLIX | HUNT ON THE NEWS
D&AD
1 Graphite Pencil
One Show
Merit
Andy Awards
1 Silver
TIDAL X USHER | DON’T LOOK AWAY
The world’s first music video that demands your attentionWhile social injustice and racial profiling keep taking lives, society keeps looking away.
For the launch of recording artist Usher's new song 'Chains', an anthem advocating for unarmed victims of violence, we created a an interactive site using face recognition technology.
When fans visit chains.tidal.com, they must hold the gaze of victims of social injustice to hear the track. If the viewer looks away, the music stops - demanding that they face the problem as the first step towards change.
AWARDS
Cannes Lions
1 Gold (Music)
3 Bronze (Film, Media, Radio)
1 Titanium shortlis
+ 10 Shortlists
D&AD
Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Music
2 Gold, 1 Silver
CLIO Awards
1 Silver
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
Campaign Big Awards
Finalist
Credits:
Agency: AKQA São Paulo ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes, Diego Machado, Renato Zandoná
Copywriter: Raphael Valenti, Hugo Veiga
Logo design: Mario Niveo
2016
