About

I'm a 31 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan,  currently working at:

David Miami


︎
São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami (São Paulo based).






My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

I approach advertising as my own Studio 8H from SNL, concepting ideias as if they were sketches that can sell a brand POV or a funny and engaging idea, no matter how wild they seem.

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.




Info:

rapha.valenti@gmail.com
+5511 930815909
Instagram
Medium


Experience:


David Miami (currently)
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO


Awards:


BECK’S | BECK’S FREQUENCY

Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)

D&AD
Graphite Pencil

AdStars
2 Gold
1 Silver

BECK’S | STARTER PACK

AdStars
1 Bronze
1 Crystal

TIDAL X USHER | DON’T LOOK AWAY

Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists

D&AD
1 Wood Pencil

One Show
1 Gold, 1 Silver, 1 Merit

CLIO Awards
2 Gold, 2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
1 Bronze

AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze


GOOGLE  | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.


NETFLIX | HUNT ON THE NEWS

D&AD
1 Graphite Pencil

One Show
Merit 

Andy Awards
1 Silver




TIDAL X USHER | DON’T LOOK AWAY

The world’s first music video that demands your attention

While social injustice and racial profiling keep taking lives, society keeps looking away.

For the launch of recording artist Usher's new song 'Chains', an anthem advocating for unarmed victims of violence, we created a an interactive site using face recognition technology.

When fans visit chains.tidal.com, they must hold the gaze of victims of social injustice to hear the track. If the viewer looks away, the music stops - demanding that they face the problem as the first step towards change.


AWARDS

Cannes Lions
1 Gold (Music)
3 Bronze (Film, Media, Radio)
1 Titanium shortlis
+ 10 Shortlists

D&AD
Wood Pencil

One Show
1 Gold, 1 Silver, 1 Merit

CLIO Music
2 Gold, 1 Silver

CLIO Awards
1 Silver

AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
1 Bronze

Campaign Big Awards
Finalist


Credits:
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes, Diego Machado, Renato Zandoná
Copywriter: Raphael Valenti, Hugo Veiga
Logo design: Mario Niveo
2016