I'm a 32 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working as Freelance Senior Copywriter
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São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo
My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.
I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun in it.
In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.
Info:
rapha.valenti@gmail.com+5511 930815909
Medium
Experience:
Freelance
Nubank (Brazil’s 4th biggest bank)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO
Awards:
BECK’S | BECK’S FREQUENCY
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
Graphite Pencil
AdStars
2 Gold
1 Silver
BECK’S | STARTER PACK
AdStars
1 Bronze
1 Crystal
TIDAL X USHER | DON’T LOOK AWAY
Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists
D&AD
1 Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Awards
2 Gold, 2 Silver
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
GOOGLE | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.
NETFLIX | HUNT ON THE NEWS
D&AD
1 Graphite Pencil
One Show
Merit
Andy Awards
1 Silver
OMEN | ACHIEVE GAMEFULNESS
Can gaming make you smarter?My mom always said no, but according to some scientists and researchers, it does. It can make you more focused and improve your stamina and responsiveness. Ouch, mom.
With this insight in our desks, we created a tongue in cheek campaign that united 2 things I love the most - gaming and poking fun at the mindfulness hype. If gaming can make you better, gaming is a lot like mindfulness. That’s how gamefulness was created.
In these three 30’’ spots, gamers are led by “The Masters” to train at the "Gamer Training Institute," where they can strengthen their real life abilities through gaming. Oh, and we didn’t forget brains that glows according to the beat of a song and of course, humans pyramids. You can’t have a gamefulness campaign without humans pyramids.
Credits:
Agency: Wieden + Kennedy Shanghai
ECD: Ian Toombs, Vivian Yong
Creative Directos: Tree Chan
Copywriters: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
Art Director: Follen See, César Farah, Matteo Marchionni
Director: The Sacred Eggs
Production Company: Hamlet
2019