I'm a 32 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working as Freelance Senior Copywriter
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São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo
My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.
I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun in it.
In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.
Info:
rapha.valenti@gmail.com+5511 930815909
Medium
Experience:
Freelance
Nubank (Brazil’s 4th biggest bank)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO
Awards:
BECK’S | BECK’S FREQUENCY
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
Graphite Pencil
AdStars
2 Gold
1 Silver
BECK’S | STARTER PACK
AdStars
1 Bronze
1 Crystal
TIDAL X USHER | DON’T LOOK AWAY
Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists
D&AD
1 Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Awards
2 Gold, 2 Silver
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
GOOGLE | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.
NETFLIX | HUNT ON THE NEWS
D&AD
1 Graphite Pencil
One Show
Merit
Andy Awards
1 Silver
NETFLIX | HUNT ON THE NEWS
Making people relive Pablo Escobar escapeThe only thing better than watching a good TV series, is being able to live that story Too philosophical? Hopefully the next paragraph will make sense.
To launch Narcos Season 2, we didn’t make a campaign. We made it national news.
We got newspapers, magazines and TV networks to re-publish and re-broadcast their ‘92 news about Pablo Escobar’s escape, making a lot of people re-live history and experiencing the dangers of having Pablo Escobar free again.
Awards
Plata o Plomo? Plata!
D&AD | 1 Graphite Pencil
Andy Awards | 1 Silver
Credits:
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes
Copywriter: Raphael Valenti
2017
