NETFLIX | HUNT ON THE NEWSMaking people relive Pablo Escobar escape
The only thing better than watching a good TV series, is being able to live that story Too philosophical? Hopefully the next paragraph will make sense.
To launch Narcos Season 2, we didn’t make a campaign. We made it national news.
We got newspapers, magazines and TV networks to re-publish and re-broadcast their ‘92 news about Pablo Escobar’s escape, making a lot of people re-live history and experiencing the dangers of having Pablo Escobar free again.
Plata o Plomo? Plata!
D&AD | 1 Graphite Pencil
Andy Awards | 1 Silver
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes
Copywriter: Raphael Valenti