NETFLIX | LOVELINEA service in service of love
Netflix cheating is a real problem. According to a study - and you know that “study” means the real deal - 46% of streaming couples had “cheated” their loved ones by watching a series ahead of them. That behaviour had to be stopped. Well, kinda.
On Brazil’s Valentine Days, we launched Netflix Loveline, a hotline number to fight Netflix cheating. After picking a series episode or a film, and a sexy woman voice or as sexy man voice, callers got a short synopsis whispered in their ears. All without their significant other knowing about.
In the first 48 hours, the service received almost 100k calls and faith in love was restore. Well, kinda.
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes
Copywriter: Raphael Valenti