I'm a 32 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working in-house at: Nubank.
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São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo
My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.
I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun in it.
In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.
Info:
rapha.valenti@gmail.com+5511 930815909
Medium
Experience:
Nubank (currently)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO
Awards:
BECK’S | BECK’S FREQUENCY
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
Graphite Pencil
AdStars
2 Gold
1 Silver
BECK’S | STARTER PACK
AdStars
1 Bronze
1 Crystal
TIDAL X USHER | DON’T LOOK AWAY
Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists
D&AD
1 Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Awards
2 Gold, 2 Silver
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
GOOGLE | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.
NETFLIX | HUNT ON THE NEWS
D&AD
1 Graphite Pencil
One Show
Merit
Andy Awards
1 Silver
NETFLIX | LOVELINE
A service in service of loveNetflix cheating is a real problem. According to a study - and you know that “study” means the real deal - 46% of streaming couples had “cheated” their loved ones by watching a series ahead of them. That behaviour had to be stopped. Well, kinda.
On Brazil’s Valentine Days, we launched Netflix Loveline, a hotline number to fight Netflix cheating. After picking a series episode or a film, and a sexy woman voice or as sexy man voice, callers got a short synopsis whispered in their ears. All without their significant other knowing about.
In the first 48 hours, the service received almost 100k calls and faith in love was restore. Well, kinda.
Credits:
Agency: AKQA São Paulo
ECD: Diego Machado, Hugo Veiga
Creative Directors: Renato Zandoná
Art Director: Augusto Antunes
Copywriter: Raphael Valenti
2016