About

I'm a 31 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan,  currently working at:

David Miami


︎
São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami (São Paulo based).






My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

I approach advertising as my own Studio 8H from SNL, concepting ideias as if they were sketches that can sell a brand POV or a funny and engaging idea, no matter how wild they seem.

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.




Info:

rapha.valenti@gmail.com
+5511 930815909
Instagram
Medium


Experience:


David Miami (currently)
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO


Awards:


BECK’S | BECK’S FREQUENCY

Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)

D&AD
Graphite Pencil

AdStars
2 Gold
1 Silver

BECK’S | STARTER PACK

AdStars
1 Bronze
1 Crystal

TIDAL X USHER | DON’T LOOK AWAY

Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists

D&AD
1 Wood Pencil

One Show
1 Gold, 1 Silver, 1 Merit

CLIO Awards
2 Gold, 2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
1 Bronze

AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze


GOOGLE  | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.


NETFLIX | HUNT ON THE NEWS

D&AD
1 Graphite Pencil

One Show
Merit 

Andy Awards
1 Silver




KFC | WEDDINGS

Put a wing on it

Many people have a special relationship with KFC. They’re places where they met their first crush, locations of first dates and more recently, a pitstop between wedding ceremony and reception.

This made us think. If people are already hitting KFC on their wedding day... then why shouldn’t we marry them as well?

Soon, we'll wed the first happy couple in front of family, friends and of course, the Colonel himself.


Credits:
Agency: Ogilvy, Sydney
ECD:
Gavin McLeod
GCD: Shaun Branagan
Creative Directors: Ben Smith, Luke Hawkins
Art Director: Fred Corazza
Copywriter: Raphael Valenti, Sean Vrabel
2019




              Case Study

              The print that started the whole thing

       
              The first wedding