About

I'm a 31 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan,  currently working at:

David Miami


︎
São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami (São Paulo based).






My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

I approach advertising as my own Studio 8H from SNL, concepting ideias as if they were sketches that can sell a brand POV or a funny and engaging idea, no matter how wild they seem.

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.




Info:

rapha.valenti@gmail.com
+5511 930815909
Instagram
Medium


Experience:


David Miami (currently)
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO


Awards:


BECK’S | BECK’S FREQUENCY

Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)

D&AD
Graphite Pencil

AdStars
2 Gold
1 Silver

BECK’S | STARTER PACK

AdStars
1 Bronze
1 Crystal

TIDAL X USHER | DON’T LOOK AWAY

Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists

D&AD
1 Wood Pencil

One Show
1 Gold, 1 Silver, 1 Merit

CLIO Awards
2 Gold, 2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
1 Bronze

AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze


GOOGLE  | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.


NETFLIX | HUNT ON THE NEWS

D&AD
1 Graphite Pencil

One Show
Merit 

Andy Awards
1 Silver




ELMA CHIPS | SEND ME A PIX PROMO

Creating a character that thought brazillians how to make profit out of snacks

PIX is a new money transfer system similiar to Venmo, where the money hits your account instantly. It has even become a meme in Brazil, with people asking celebrities on Twitter to send a PIX to pay for pizzas and other random things.

That's why Elma Chips - Pepsico's snack division - created the Send Me a Pix Promo, where people just had to buy snacks for a chance to receive instant PIX money prizes.

Concepting for this campaign, we thought to ourselves: if you buy a $1 Snack and can win up to $200.00, that's a great investmet.

So, we created a financial coach - a profession that was blowing in YouTube at the time - to teach consumers how to profit from snacks by entering the promo.

Credits:
Agency: AKQA
Global CCO: Diego Machado e Hugo Veiga
ECD: Renato Zandoná
ACD: Deborah Vasques
Art Director: Thiago Barbieri
Copywriter: Raphael Valenti

Strategy: Rafael Araujo

Account: Daniel Batista, Vinicius Lopes
2021