ELMA CHIPS | SEND ME A PIX PROMOCreating a character that thought brazillians how to make profit out of snacks
PIX is a new money transfer system similiar to Venmo, where the money hits your account instantly. It has even become a meme in Brazil, with people asking celebrities on Twitter to send a PIX to pay for pizzas and other random things.
That's why Elma Chips - Pepsico's snack division - created the Send Me a Pix Promo, where people just had to buy snacks for a chance to receive instant PIX money prizes.
Concepting for this campaign, we thought to ourselves: if you buy a $1 Snack and can win up to $200.00, that's a great investmet.
So, we created a financial coach - a profession that was blowing in YouTube at the time - to teach consumers how to profit from snacks by entering the promo.
Global CCO: Diego Machado e Hugo Veiga
ECD: Renato Zandoná
ACD: Deborah Vasques
Art Director: Thiago Barbieri
Copywriter: Raphael Valenti
Strategy: Rafael Araujo
Account: Daniel Batista, Vinicius Lopes