About

I'm a 31 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan,  currently working at:

David Miami


︎
São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami (São Paulo based).






My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.

I approach advertising as my own Studio 8H from SNL, concepting ideias as if they were sketches that can sell a brand POV or a funny and engaging idea, no matter how wild they seem.

In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.




Info:

rapha.valenti@gmail.com
+5511 930815909
Instagram
Medium


Experience:


David Miami (currently)
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO


Awards:


BECK’S | BECK’S FREQUENCY

Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)

D&AD
Graphite Pencil

AdStars
2 Gold
1 Silver

BECK’S | STARTER PACK

AdStars
1 Bronze
1 Crystal

TIDAL X USHER | DON’T LOOK AWAY

Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists

D&AD
1 Wood Pencil

One Show
1 Gold, 1 Silver, 1 Merit

CLIO Awards
2 Gold, 2 Silver

NY Festivals
4 Bronze, 1 Merit

Art Directors Club
1 Bronze

Andy Awards
1 Bronze

AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze


GOOGLE  | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.


NETFLIX | HUNT ON THE NEWS

D&AD
1 Graphite Pencil

One Show
Merit 

Andy Awards
1 Silver




BECK’S | BECK’S FREQUENCY

Can a sound frequency make the flavor of any beer taste more bitter?


Studies from Harvard and Oxford University shows that it’s possible to alter the perception of taste through sound.

Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavor.

In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to when you don't have any Beck's around.


AWARDS

Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)

D&AD
1 Graphite Pencil


Credits:
Agency:
AKQA São Paulo
CCO: Diego Machado, Hugo Veiga
ECD: Renato Zandoná
ACD: Christiano Velluntini
Art Director: Camila Shoji, Thiago Barbieri
Copywriter: Felipe Autran, Raphael Valenti

3D Production Company: Beeld
Production Company: Seiva
Director: Gotacx
Audio Company: Hefty

2020

Case Study


Social Experiment





Try for yourself at: http://becksfrequency.com/