I'm a 32 year-old award winning brazilian senior copywriter and a big SNL and Os Normais fan, currently working in-house at: Nubank.
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São Paulo -> Sydney -> Shanghai -> São Paulo -> Miami -> São Paulo
My work so far has won 6 Cannes Lions (2 Gold, 1 Silver, 3 Bronze), 3 D&AD Pencils as well as One Show, NY Festivals and Clio. In 2016, I was chosen among 200 candidates to represent Brazil at Cannes Young Lions Festival where my partner and I got Bronze.
I approach advertising as my own Studio 8H from SNL, concepting ideias that can sell a brand POV, no matter how wild they seem, always trying to bring a little bit of fun in it.
In my spare time, I make bloc parties for 10.000 people (really!) and write about life, love and Despacito. Here’s a picture of me having a blast on Brazil’s cable TV.
Info:
rapha.valenti@gmail.com+5511 930815909
Medium
Experience:
Nubank (currently)
David Miami
AKQA São Paulo
Wieden + Kennedy Shanghai
Ogilvy Sydney
VML Sydney
AKQA São Paulo
Wieden + Kennedy São Paulo
AlmapBBDO
Awards:
BECK’S | BECK’S FREQUENCY
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
Graphite Pencil
AdStars
2 Gold
1 Silver
BECK’S | STARTER PACK
AdStars
1 Bronze
1 Crystal
TIDAL X USHER | DON’T LOOK AWAY
Cannes
1 Gold, 3 Bronze, 1 Titanium shortlist + 10 Shortlists
D&AD
1 Wood Pencil
One Show
1 Gold, 1 Silver, 1 Merit
CLIO Awards
2 Gold, 2 Silver
NY Festivals
4 Bronze, 1 Merit
Art Directors Club
1 Bronze
Andy Awards
1 Bronze
AdStars
Grand Prix, 1 Gold, 2 Silver, 1 Bronze
GOOGLE | SEARCH LOCAL
4th most effective spot in the world in 2019, according to Kantar Creative Effectiveness Awards.
NETFLIX | HUNT ON THE NEWS
D&AD
1 Graphite Pencil
One Show
Merit
Andy Awards
1 Silver
BECK’S | BECK’S FREQUENCY
Can a sound frequency make the flavor of any beer taste more bitter?Studies from Harvard and Oxford University shows that it’s possible to alter the perception of taste through sound.
Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavor.
In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to when you don't have any Beck's around.
AWARDS
Cannes
1 Gold Lion (Radio & Audio)
1 Silver Lion (Radio & Audio)
D&AD
1 Graphite Pencil
Credits:
Agency: AKQA São Paulo
CCO: Diego Machado, Hugo Veiga
ECD: Renato Zandoná
ACD: Christiano Velluntini
Art Director: Camila Shoji, Thiago Barbieri
Copywriter: Felipe Autran, Raphael Valenti
3D Production Company: Beeld
Production Company: Seiva
Director: Gotacx
Audio Company: Hefty
